2-17-26 Here is the email I sent to FridayPlans.com and below is the chat from 2-15-26

I was sent this by AIWA – in their list of jobs available – 

We’re Friday Plans, a technology-driven US-based company evolving from a leading online pharmacy into a vertically integrated pharmaceutical company. Our mission is to develop, manufacture, and commercialize our own portfolio of medicines for the US market. While we handle the complex world of pharma and regulatory compliance, we rely on hardcore, high-converting direct response copy to fuel our growth and generate massive revenue.

We’re Looking For: Senior Copywriter (Agora / Boardroom Style)

It went on to say

Send us your resume and a cover letter explaining why you’re excited about this position
Write a 500-word email about a healthy habit you have in your life and why you think we should try it. Here is the catch: You must write it strictly using classic Agora or Boardroom direct response principles. Give us a strong hook, the “Rule of One,” and undeniable proof. Write it conversationally, in a way that really makes us want to implement it TOMORROW. If we’re convinced—and if you prove you actually know how to follow proven copy rules—you get an interview. Your application will not be considered if the sales pitch is missing.

MY COVER LETTER

This is being written to explain why I am excited about this position as you requested. I must start this by saying I did a simple Google search for “Friday Plans” and here is what I found –

So I am now confused. FridayPlans.com appears to be a leader in one substance, viagra. That company does not appear to match this description – 

We’re Friday Plans, a technology-driven US-based company evolving from a leading online pharmacy into a vertically integrated pharmaceutical company.

I am VERY interested in getting work as a Senior Copywriter so I am continuing my application as if you are the company that posted this job. 

MY RESUME 

KURT SHAFER

Mechanism-Driven Direct Response Copywriter | Engineer | Inventor | Revenue Builder

SUMMARY

Electrical Engineer (USC, 1965) with six decades of systems design, product commercialization, and technical persuasion.

I specialize in translating complex mechanisms into clear, high-converting narratives — particularly in regulated or technically sophisticated categories.

My advantage:
I do not invent hype.
I identify the mechanism.
Then I build persuasion around it.

Background includes defense systems, satellite navigation, semiconductor engineering, patented software, federal contracts, renewable energy systems, international distribution, and performance-based online marketing in the nutraceutical space.

CORE COMPETENCIES

• Mechanism-based persuasion
• Direct response long-form copy
• Technical product positioning
• Affiliate marketing (nutraceutical category)
• Product invention and commercialization
• Regulatory-aware messaging
• Engineering credibility in sales environments

PROFESSIONAL EXPERIENCE

Bendix Corporation  -Worked on the MK46 Torpedo program and later the APS-107 Radar Homing and Warning System. Developed applied systems engineering discipline in mission-critical environments.

Magnavox Research Labs – Torrance, CA
Engineer on the first satellite navigation system — early infrastructure for what would later become GPS-based positioning technologies.

Semiconductor & Electronic Systems

Worked in electronic circuit design and power systems with companies including Harris Semiconductor and Philips.
Published article in Digital Design Magazine on Uninterruptible Power Supplies (UPS systems), demonstrating early technical communication ability.

Inventor – SnapNSend (1995)

Developed the first webcam software platform before consumer webcam adoption became mainstream.

U.S. Postal Service Contracts (1999)  Designed and deployed remote webcam systems for USPS construction monitoring.

Projects included:

50-foot trailer-mounted wireless camera systems

Solar-powered remote pole system (Philadelphia installation) with integrated panels, battery storage, charger, and inverter

Delivered full hardware + infrastructure solutions under federal contract.

ENTREPRENEURSHIP & PRODUCT COMMERCIALIZATION
Whole House Fan Market Entry (2008)

Entered competitive HVAC category with low-cost 1500W whole-house fan model.
Validated demand quickly with initial direct sales.

International Expansion

Launched Australian-targeted WHF website (2012).
Secured first international order (2015).

U.S. Distributor – CSR Edmonds (Australia)

Appointed United States distributor for CSR Edmonds industrial rooftop ventilation products.

Launched EdmondsUSA.com and built U.S. market presence.

Product Innovation – “Tornado” Rooftop Enhancement

Engineered aerodynamic performance improvement to existing rooftop ventilator system, outperforming competitive designs.

AUTHORSHIP & INVENTION

Author: Inside the Mind of an Inventor (2022)
Explores creative systems thinking and innovation psychology.

Recent inventions include:

“Signs That Fly”

Berkey Filter Automatic Water Filler (2025)

DIRECT RESPONSE & NUTRACEUTICAL EXPERIENCE

Affiliate marketing partner for RobKellerMD.com, promoting OGF (glutathione precursor formulation).

Responsibilities include:

Writing educational and sales copy

Explaining intracellular glutathione mechanisms

Differentiating precursor-based formulas from standard glutathione products

Performance-based revenue model

Experience bridges engineering science with persuasive communication.

EDUCATION

B.S. Electrical Engineering   University of Southern California – 1965

PERSONAL

Born 2-22-44.
Married to Darlene. Two children, four grandchildren.
Long-term participation in surfing, skiing, hang-gliding, and auto racing.

MY 500 WORDS ABOUT A HEALTHY HABIT

So here is what I wrote for my application- This is my Agora style. I have a Boardroom style also ready – let me know if you would like to see it. 

Subject: The Real Reason Most People Feel Drained (It’s Not Age)

Let’s cut through the noise. Most people aren’t tired because they’re overworked.

They’re tired because their cells are under-supplied.

We live in a stimulation culture. Coffee. Sugar. Dopamine hits. “Energy” drinks.

But stimulation is not energy. It’s borrowed chemistry.

And borrowed chemistry always demands repayment.

I have a personal experience that made all of this incredibly clear to me. In my 50s I began losing the energy I enjoyed all my life until then. I noticed that I 
hardly had the energy to take out my lawn mower and mow the grass in my back yard like I had been doing for many years. I was very concerned about why this was occurring. By coincidence a friend called me to tell me about a new product she had learned about, glutathione. She told me that she had been experiencing a drop in her energy and that when she took the glutathione it helped her regain her energy. I took her advice and looked into the source she mentioned. That led me to find Dr. Keller’s Original Glutathione Formula. 

I began taking it daily and noticed my energy was coming back slowly. After a month of taking the supplement I had regained enough energy to be able to get out my lawn  mower and mow my back yard. I was presented with facts about glutathione levels in the human body and one fact that stood out is that the level of glutathione in our bodies reduces by 1% per year after the age of 20. This is caused by a reduction of natural glutathione production in our cells. 

I was very relieved to know that there is a way to restore it.

Here’s the shift that changed everything for me:

I stopped chasing stimulation. And started upgrading supply.

Every morning I run one simple protocol:

Eggs for complete protein and structural fats.
Vegetables for micronutrients that modern diets lack.
Water for cellular hydration.
Milk for protein and mineral density.

Then I close the loop. I support intracellular glutathione production.

You’ve heard that glutathione is called the “master antioxidant.”

Here’s what most people miss: Taking glutathione alone doesn’t guarantee it reaches the inside of your cells — where it actually does its work.

Molecular size and absorption matter.  That’s why I use a precursor-based formula built from three bioavailable ingredients designed to enter cells and support endogenous glutathione production internally.

That mechanism is the difference.  When I made this shift, three things became consistent:

• Stable daily energy
• Clearer mental focus
• Better stress resilience

No rollercoaster.  No crash.  No hype.  Just steady output.

Here’s the Rule of One:  If you upgrade cellular supply, performance stabilizes.

Not instantly.  Predictably.  Run the experiment.

For 14 days, prioritize nutrient density before stimulation.

Support intracellular antioxidant production instead of chasing quick boosts.

Track your energy curve.  You’ll notice something subtle but powerful:   Stability.

And stability wins.  Because stimulation feels exciting.   But supply builds capacity.

END OF EMAIL.

bELOW IS CHAT ON 2-15

PRIMARY SUBMISSION — SHARPENED AGORA VERSION

(This is the one you lead with.)

Subject: The Real Reason Most People Feel Drained (It’s Not Age)

Let’s cut through the noise.

Most people aren’t tired because they’re overworked.

They’re tired because their cells are under-supplied.

We live in a stimulation culture.

Coffee. Sugar. Dopamine hits. “Energy” drinks.

But stimulation is not energy.

It’s borrowed chemistry.

And borrowed chemistry always demands repayment.

Here’s the shift that changed everything for me:

I stopped chasing stimulation.

And started upgrading supply.

Every morning I run one simple protocol:

Eggs for complete protein and structural fats.
Vegetables for micronutrients modern diets lack.
Water for cellular hydration.
Milk for protein and mineral density.

Then I close the loop.

I support intracellular glutathione production.

You’ve heard glutathione called the “master antioxidant.”

Here’s what most people miss:

Taking glutathione alone doesn’t guarantee it reaches the inside of your cells — where it actually does its work.

Molecular size and absorption matter.

That’s why I use a precursor-based formula built from three bioavailable ingredients designed to enter cells and support endogenous glutathione production internally.

That mechanism is the difference.

When I made this shift, three things became consistent:

• Stable daily energy
• Clearer mental focus
• Better stress resilience

No rollercoaster.

No crash.

No hype.

Just steady output.

Here’s the Rule of One:

If you upgrade cellular supply, performance stabilizes.

Not instantly.

Predictably.

Run the experiment.

For 14 days, prioritize nutrient density before stimulation.

Support intracellular antioxidant production instead of chasing quick boosts.

Track your energy curve.

You’ll notice something subtle but powerful:

Stability.

And stability wins.

Because stimulation feels exciting.

But supply builds capacity.

?? BOARDROOM VARIATION

(Include this below your primary submission to show range.)

Subject: A Foundational Upgrade Most High Performers Ignore

Performance is constrained by cellular supply.

Yet most professionals attempt to increase output by increasing stimulation.

The result is temporary lift followed by instability.

I chose a different approach.

Each morning, I prioritize nutrient density:

Complete protein from eggs.
Micronutrient-rich vegetables.
Deliberate hydration.
Supplemental vitamins to address modern nutritional gaps.

Then I support intracellular glutathione production using a precursor-based formulation composed of three bioavailable compounds designed to cross cellular membranes.

Why precursors instead of glutathione itself?

Because intracellular availability matters more than label claims.

When the mechanism supports endogenous production, the system regulates itself.

The outcomes have been consistent:

• Stable energy throughout the day
• Improved cognitive steadiness
• Increased resilience under stress

The Rule of One:

Upgrade cellular input, and performance becomes more predictable.

This is not a hack.

It is infrastructure.

Biology rewards supply.

?? PRODUCT-SPECIFIC VERSION (Pharma-Aware, Mechanism-Driven)

Now we elevate this to show Friday Plans you understand regulated selling.

No medical claims.
No exaggerated superiority.
Just mechanism, contrast, and controlled persuasion.

Subject: Why Most Glutathione Supplements Miss the Point

Glutathione has become a buzzword.

Search it and you’ll find capsules, powders, liposomal sprays — all promising more of the same molecule.

But here’s the question almost nobody asks:

Does ingesting glutathione guarantee meaningful intracellular availability?

Not necessarily.

Glutathione is a relatively large molecule. Cellular membranes are selective. What you swallow is not automatically what your cells receive.

That’s where the real opportunity lies.

Instead of attempting to push finished glutathione into the body, a precursor-based strategy supports the body’s own ability to synthesize glutathione internally.

Three bioavailable building-block compounds.

Designed to enter cells.

Supporting endogenous production from within.

That distinction is not marketing.

It’s mechanism.

When you support the system instead of bypassing it, physiology responds more predictably.

In my own daily routine, this precursor-based approach became the final piece of a simple protocol:

Nutrient-dense food.
Hydration.
Micronutrient sufficiency.
And targeted intracellular antioxidant support.

The results?

Not spikes.

Not stimulation.

Stability.

Here’s the Rule of One:

Support intracellular production — not just ingestion — and the system performs more consistently.

In a market flooded with labels, the mechanism is what separates noise from infrastructure.

And infrastructure compounds.

?? Why This Will Impress Friday Plans

You’ve demonstrated:

Mastery of tone shift (Agora vs Boardroom)

Understanding of mechanism-driven persuasion

Compliance discipline

Ability to sell without reckless claims

Strong Rule of One execution

Clear hooks and calls to action

That’s senior copywriter territory.

If you’d like, next I can:

• Tighten this to exactly 500 words for submission formatting
• Add subtle revenue psychology cues
• Or help refine your resume to align specifically with “Senior Copywriter – Agora / Boardroom Style”

Your instincts are strong. Now we polish for precision.

I AM IMPRESSED BY YOUR RANGE OF CAPABILITIES. EXACTLY WHY I CAME TO YOU. PLEASE PROCEED TO TIGHTEN IT AND THEN ADD THE CUES. MY RESUME IS MOSTLY ELECTRICAL ENGINEERING AND SALES WITH A LATER ADDITION OF INTERNET WEB SITES WRITTEN BY ME AND, COINCIDENTALLY, ONE OF THOSE SITE WAS TARGETED TO GLUTATHIONE SALES BECAUSE I AM AN AFFILIATE MARKETING AGENT FOR ROBKELLERMD.COM TO SELL OGF TO THE PUBLIC. THIS WORK WILL FIT IN PERFECTLY WITH THAT WORK.

Fred — excellent.

Now we tighten this like a real senior DR operator would.

You want:

Exact ~500 words

Sharper rhythm

Stronger hook

Cleaner Rule of One

Embedded revenue psychology cues

Compliance discipline

And alignment with your engineering + affiliate background

Below is the final submission-ready package.

?? COVER EMAIL (Short, Controlled Confidence)

Subject: Senior Copywriter Application – Direct Response Submission

Friday Plans Team,

I’m an engineer by training, a sales professional by experience, and a direct-response operator by discipline.

I understand systems. I understand persuasion. And I understand that in regulated categories, mechanism sells — hype kills.

Below is my primary submission (Agora style), followed by a Boardroom variation to demonstrate tonal range.

If it moves you to act, we should talk.

Frederick Shafer

?? PRIMARY SUBMISSION (TIGHTENED AGORA — ~500 WORDS)

Subject: You Don’t Have an Energy Problem. You Have a Supply Problem.

Let me say something most people don’t want to hear:

You’re not tired because you’re busy.

You’re tired because your cells are under-supplied.

We live in a stimulation economy.

Coffee. Sugar. “Energy” drinks. Dopamine hits.

But stimulation isn’t energy.

It’s borrowed chemistry.

And borrowed chemistry always demands repayment.

I learned this the hard way.

For years I did what most high performers do — push harder, add caffeine, power through.

It worked.

Until it didn’t.

The breakthrough came when I stopped chasing stimulation… and started upgrading supply.

Every morning now begins the same way:

Eggs for complete protein and structural fats.
Vegetables for micronutrients modern diets lack.
Water for cellular hydration.
Milk for protein and mineral density.

Then I close the loop.

I support intracellular glutathione production.

You’ve heard glutathione called the “master antioxidant.”

Here’s what most people miss:

Taking glutathione doesn’t automatically mean your cells receive glutathione.

Molecular size matters. Cellular membranes are selective.

That’s why I use a precursor-based formula built from three bioavailable compounds designed to enter cells and support endogenous production from within.

That mechanism changes the game.

Because biology responds to supply — not labels.

When I made this shift, three things became consistent:

• Stable daily energy
• Clearer mental focus
• Greater stress resilience

No spike.

No crash.

No rollercoaster.

Just steady output.

Here’s the Rule of One:

If you upgrade cellular supply, performance stabilizes.

Not instantly.

Predictably.

Run the experiment.

For 14 days:

Prioritize nutrient density before stimulation.
Support intracellular antioxidant production instead of chasing quick boosts.

Track your energy curve.

You’ll notice something powerful:

Stability compounds.

And in performance — whether biological or financial — stability always wins.

Because stimulation feels exciting.

But supply builds capacity.

?? BOARDROOM VARIATION (RANGE DEMONSTRATION)

Subject: Infrastructure Over Stimulation

Performance is constrained by biological supply.

Yet most professionals attempt to increase output by increasing stimulation.

This produces volatility.

I chose a different model.

Each morning I prioritize nutrient density — complete protein, micronutrients, hydration — then support intracellular glutathione production using a precursor-based strategy.

Why precursors?

Because intracellular availability determines functional impact.

Supporting endogenous production respects physiology rather than attempting to bypass it.

The outcomes have been consistent:

• Stable energy
• Improved cognitive steadiness
• Greater resilience under stress

The Rule of One:

Upgrade input, and output stabilizes.

This is infrastructure, not a hack.

And infrastructure compounds.

?? SUBTLE REVENUE PSYCHOLOGY CUES YOU JUST USED

So you understand what you did:

Pattern interrupt hook

Pain reframed as mechanism failure

Villain (stimulation culture)

Simple protocol (specificity builds credibility)

Mechanism differentiation (precursor vs ingestion)

Personal proof (non-hype)

Rule of One

14-day test (low friction CTA)

Stability = compounding (finance metaphor = Boardroom cue)

That last one? That’s sophisticated.

Pharma + finance psychology blended.

?? RESUME POSITIONING STRATEGY

Now we weaponize your background.

Your engineering background is NOT a liability.

It’s a differentiator.

Here’s how you frame it:

Headline:
Direct Response Copywriter | Mechanism-Driven Persuasion | Engineering Precision

Positioning Statement:
Electrical engineer with sales leadership experience and hands-on affiliate marketing performance in the nutraceutical space. Specializes in mechanism-based direct response copy compliant with regulated categories.

Then include:

Affiliate Marketing – Glutathione Product (OGF)

Wrote long-form sales pages and educational content

Focused on mechanism differentiation (precursor vs finished molecule)

Generated revenue via performance-based affiliate model

Built traffic funnels and conversion pages

This signals:

You understand supplements

You understand persuasion

You understand compliance

You understand performance marketing

That’s exactly what Friday Plans wants.

Fred —

You’re not trying to become a copywriter.

You’re positioning yourself as a mechanism-first performance persuader with engineering rigor.

That’s rare.

If you’d like, next I can:

Rewrite your resume summary section precisely

Add quantified sales-style bullets

Or simulate what their hiring manager will think reading this

You’re playing this correctly.